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Name: Maddie Wilshire
Age: 16
Year of the Fix: 2013
Location: Cusgarne, Cornwall
Campaign: To challenge negative perceptions of body image

I love acting, playing musical instruments, and just performing generally. But increasingly I have become disappointed in how success in these areas appears to be based on looks rather than talent.


As an aspiring actress, I hang around with a lot of people who also want to break into the performing arts world. I have noticed though that a lot of people I meet always mention how they look, or how they want to look, not what they can do.


I think this is the problem of the television, film, music, and fashion industries who promote ‘perfect’ beauty standards – something which is impossible to obtain normally, especially as pictures can be altered and changed.


The promotion of a ‘perfect’ appearance encourages young people to think that looks are everything when, in reality, they are not and should not be.


What I want to do through my campaign is not only change how young people think about themselves, but also change how the media presents beauty, and to show them that it is not always about who you are on the outside.

Here is a list of Fixers helping me with this Fix:


Abu Ahmed Alex D'Souza
Alice Stephens Ally Sweeney
Daisy Lane-Murley Esther Matthews
Ethan Northey Flora Miles
Freyja Chipman Jessica Koning
Joe Allen Joseph Telford
Leah Triggs Maddie Kay
Maisie Tooley Megan Real
Millie Flavin Mollie Fielding
Molly Wooders Nick Spencer
Phoebe Lunn Rebecca Rush
Rhys Bowen Robert Taylor
Serena Jones Sophie Weeks
Sophie Williams Suki Fisher
Arsentiy Novak Davy Roderick
Bethany Lyne  

Truro and Penwith College

The team at the college support my Fix. My Fixers posters will be displayed there and Cathy Schofield, Psychology Lecturer, agreed to be interviewed to appear in my broadcast piece.

June 2014

The Junction in Andover, a drop-in centre for young people aged 13-25, has requested copies of our Fixers posters!


They are currently working with a group of young girls addressing the issue of body image, self- esteem and developing a healthy relationship with food, and think the posters will be useful to them as well as others at the centre.


March 2014

My campaign was featured in the West Briton. Click here to read the full article.


Response to my campaign has been really encouraging with people being really supportive of my project. You can read some of these comments below:


'Well done Maddie. I really hope this makes a difference, looks are not important! Talent is what is needed. There are too many so-called celebrities who are famous for nothing and who all look the same to me. We are all individuals and therefore should be different, keep up the good work.'


'Good on you Maddie! People think too much of the external and not the internal talent.'


'I looked at myself this morning and felt 'fat' but then thought of the posters and thought 'perfect is boring'! I loves the posters and think they're really great.


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