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Sophie O

Sophie O

Name: Sophie Ogden
Age: 23
Year of the Fix: 2010
Location: Keighley, West Yorkshire
Campaign: Raise awareness of local farming and food production

Because of large supermarkets, a lot of food – particularly meat – is sold cheaply and without any real explanation of the source of the food.


The problem here is that people often overlook the farmer, and therefore they overlook how they could support local businesses.


My brother, Thomas, and a group of farming friends from our rural community got together to raise awareness of exactly where supermarket food comes from.


Through an animated film, we show how farmers produce ends up on your plate.


The problem is that a lot of people go into a supermarket and simply buy the food they see without considering where that food has come from or how they could source that food locally and support the local farming trade.


My Fix was not about putting people off one method or another, but about making it clear about the processes of production involved in getting food from the farming fields onto the dinner plate.

Here is a list of Fixers helping me with this Fix:


Thomas Ogden Mell Carr
Rachel Neal Patrick Atkinson
Abigail Pell Christina Cooper
Jenny Neal Sarah Woollard
Dave Johnson Daniel Cook
Jack Holmes Harry Holmes



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Charity No 298643    Company No 2194957